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Setting a different Price based on each Country

If you are selling to multiple Markets, you might want to set a different Price for your Products based on each region. In this article, we will guide you on how to do so.

ADDING A NEW MARKET TO YOUR SHOPIFY STORE

You can skip this step if the Market feature is already enabled on your Store.

From your Shopify admin, click Markets directly in the left-hand sidebar, then click Create market in the top right.

Enter a Name for your Market in the Name field.

Next to Includes, click Add condition. In the Market conditions panel that opens, keep Regions selected, then use the search box to find and check the country (or countries) you want to sell to in this Market. Click Done once you're finished selecting.

Click Save in the top bar to create the Market.

After saving, you'll land on the Market's own page, showing it as Active, along with its inherited settings (Discounts, Online Store, Domain/language, Taxes and duties, Returns and cancellations, Checkout and accounts):

Once you are done, your Storefront should have a Market selector like this one:

Setting the Price for your Market

From Markets, open the Market you want to set prices for. Look for Catalogs in the market's settings, click the + icon next to it, and choose Create catalog.

This opens a new Catalog page already scoped to that Market. Under Pricing, you can choose which currency to set prices in, and optionally apply an overall Price adjustment (a % increase or decrease across every product at once). Scroll down to the Products list — Shopify pre-fills every product's price with a currency-converted value automatically.

Find the product you want to change, click into its Price field, and type the new price. Click Save in the top bar to save the catalog.

Check your results on the Storefront

Since this price only lives inside a Catalog assigned to one Market, it will not affect the Price for any other Market.

You can set different Prices for different Markets, whether it be increasing or decreasing

If you want to Price to returns to normal, please click on the Reset button

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Updated on: 09/09/2026

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