All about Campaign 2.0
In September 2021, we released a major update to the way Teeinblue campaigns are created, along with several new features.
This article will help you quickly get familiar with the update, covering why we made these changes, what has changed, and what you need to do.
WHY DID WE MAKE THESE CHANGES?
The change was carefully considered, based on many users' feedback.
Overall, the main purposes of this change are:
- Give users more flexibility to sell different artworks in a campaign.
- Support more selling scenarios, including products with multiple sizes (e.g. canvas, posters, etc.).
- Give users more control over how Order Designs are generated.
WHAT HAS CHANGED?
Select different Artworks for each Printareas
- Select Any Artwork:
Before:
- Users had to add artworks first, then add products and assign artworks to each print area. They could only select from the artworks already added to the campaign.
- A maximum of 3 artworks could be added to a campaign.
Now:
- Add a Product Base first, then assign artworks to each of its print areas.
- You can select any artwork from the Artworks list.
- The maximum number of artworks you can add is equal to the number of print areas.
- The same artwork can be assigned to multiple print areas.
Benefit from this change:
- Fewer steps to create a campaign + More flexibility when selecting and assigning artworks.

- Personalization form changes based on selected Product Base
Before:
- The personalization form included all personalization options from every artwork added to the campaign.
- All Product Bases within a campaign shared the same personalization form.
Now:
- You can add different artworks to each Product Base.
- The personalization form is determined by the artworks assigned to the selected Product Base.
- Switching between Product Bases displays different personalization forms.
Benefits:
- You can sell different designs on different Product Bases within the same campaign.
For example, you can sell a "Dog" artwork on a T-shirt and a "Cat" artwork on a Mug within the same campaign.
- If multiple Product Bases share the same artwork, they will also share the same personalization form. Any information customers enter will be retained when they switch between those Product Bases.

- Not show duplicate options from the same artworks
Before:
- Adding the same artwork multiple times resulted in duplicate personalization options appearing in the personalization form.
Now:
- If the same artwork is assigned to multiple print areas of a Product Base, its personalization options will only appear once in the personalization form.
Benefits:
- You can use the same artwork across multiple print areas without displaying duplicate personalization fields.
For example, you can sell a Garden Flag with the same artwork on both the front and back. Customers only need to fill in the personalization form once, and their input will be applied to both sides.

Generate Order Designs Based on Print Areas, Not Artworks
Before:
- Order Designs were generated based on artworks. The number of artworks added to a campaign determined how many Order Designs were generated.
For example, if one artwork was assigned to two print areas, only one Order Design would be generated.
Now:
- Order Designs are generated based on print areas. The number of print areas containing an artwork determines the number of Order Designs generated.
For example, if two print areas use the same artwork, two separate Order Designs will be generated.
- Print areas without an assigned artwork will not generate an Order Design.
Benefits:
- Ensure the correct design files are generated for each print area.
- Use the same artwork across multiple print areas.
For example, you can sell a T-shirt featuring the same artwork on both the front and back.

Locate artwork position in Printarea
Before:
- Order Designs were generated by placing the artwork within the print area.
- The artwork was automatically scaled up or down to match either the width or height of the print area.
- The entire artwork remained visible without being cropped. However, if the artwork and print area had different aspect ratios, some blank areas might appear.
- This positioning was handled automatically, and users could not adjust it.
Now:
- Order Designs are still generated by placing the artwork within the print area.
- By default, the artwork is still automatically scaled up or down to match the width or height of the print area.
- Users now have an editor to adjust how the artwork is positioned within the print area. You can resize and reposition the artwork to eliminate unwanted blank areas.

- These adjustments apply to both mockups and Order Designs.

Benefits:
- Have more control over artwork positioning in Order Designs.
- Reuse the same artwork across multiple print areas with slightly different aspect ratios, such as portrait posters in 18x24 and 24x36 sizes.
Custom variant's printarea
- Setup custom printarea for variants:
Before:
- Default print areas were listed in the Printareas section of the Product Base.
- If a variant had a different print area size, users had to create a custom print area based on the default print area, with the required dimensions.
Now:
- All print areas, including default and custom ones, are listed in the Printareas section of the Product Base.
- If a Product Base has variants with different print area sizes, you can enable the "Custom variant's printarea" toggle.
- You can connect each variant to one/ multiple print area by selecting the corresponding ones in the Variants table.

- Personalization Form & Mockups depend on the variant's printarea:
In a campaign, you can assign different artworks to different custom print areas.
When a customer selects a variant, Teeinblue identifies the print area connected to that variant and the artwork assigned to that print area. Based on this selection:
- The personalization form only displays fields from the artwork assigned to the selected variant's print area.
- The Gallery only displays mockups that use the same artwork.
- Order Design depends on variant's printarea:
When a customer places an order with a variant connected to a print area, only one Order Design will be generated based on that connected print area. With this change, seller can create products with multiple sizes that require different artwork aspect ratios.
Update Product Base Catalog
To support the new Custom variant's printarea feature, we have also updated how imported products are handled. When you import a product, all print areas required by its fulfillment provider will now be listed in the Printareas section of the Product Base.

Better Preview & UI/UX
We've made several improvements to the campaign creation experience:
- Step 2: Preview your campaign has been redesigned to provide a more accurate preview of how the product will appear on your storefront. It now displays mockups, variant options, the personalization form, product description, and other relevant information.
- Step 3: Configure Additional Information has been moved to Edit campaign info. Click this button to access the settings for updating your Shopify product information.
- In the Product Base's Variants table, you need to enable the "Custom variant's printarea" toggle to display the "Connect custom printarea" column.
- Additional notices and warning messages have been added to guide you through campaign setup.
- Several interface components have also been restyled for a better user experience.
WHAT YOU NEED TO DO?
- Existing Campaigns: No Action Required
- All changes are applied automatically. You do not need to take any action to update your existing campaigns.
- Existing campaigns & previous orders are not affected. Although you may notice some changes in the portal, they will not affect how your existing campaigns work or how Order Designs for orders from those campaigns are generated.
- For new Campaigns
- Make sure you read through all the updates in the What Has Changed? section above.
- Import a new Product Base when creating a new campaign, should NOT modify your existing Product Bases.
- Assign the correct artwork to each print area. Print areas now determine how Order Designs are generated, and any print area without an assigned artwork will not generate an Order Design.
Updated on: 04/11/2026
Thank you!
